Which term is used to identify internal strengths and weaknesses as part of strategic planning?

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Multiple Choice

Which term is used to identify internal strengths and weaknesses as part of strategic planning?

Evaluating internal strengths and weaknesses as part of strategic planning is done through SWOT analysis. This approach names internal factors—strengths you can leverage and weaknesses you may need to improve—alongside external factors, opportunities and threats, to create a balanced picture for decision-making. By identifying what the organization does well and where it falters, SWOT analysis helps tailor strategy, allocate resources, and set realistic goals. Income generation targets focus on financial goals, productivity measurement looks at efficiency, and opportunities refer to external chances, not internal capabilities.

Evaluating internal strengths and weaknesses as part of strategic planning is done through SWOT analysis. This approach names internal factors—strengths you can leverage and weaknesses you may need to improve—alongside external factors, opportunities and threats, to create a balanced picture for decision-making. By identifying what the organization does well and where it falters, SWOT analysis helps tailor strategy, allocate resources, and set realistic goals. Income generation targets focus on financial goals, productivity measurement looks at efficiency, and opportunities refer to external chances, not internal capabilities.

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