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Multiple Choice

Which term is a strategic planning tool evaluating strengths and weaknesses?

SWOT analysis is the tool used in strategic planning to evaluate strengths and weaknesses as part of a wider context. It looks at internal factors—what you do well (strengths) and where you fall short (weaknesses)—and pairs them with external factors—opportunities in the market and threats from the environment. This structure helps you decide how to use your strengths, shore up weaknesses, seize opportunities, and mitigate threats. The other terms are pieces of this framework: opportunities and threats describe external conditions, while weaknesses describe internal limitations. But the overall tool that organizes and analyzes both internal strengths and weaknesses (along with external factors) is SWOT analysis.

SWOT analysis is the tool used in strategic planning to evaluate strengths and weaknesses as part of a wider context. It looks at internal factors—what you do well (strengths) and where you fall short (weaknesses)—and pairs them with external factors—opportunities in the market and threats from the environment. This structure helps you decide how to use your strengths, shore up weaknesses, seize opportunities, and mitigate threats. The other terms are pieces of this framework: opportunities and threats describe external conditions, while weaknesses describe internal limitations. But the overall tool that organizes and analyzes both internal strengths and weaknesses (along with external factors) is SWOT analysis.