Which term describes information from clients about experiences that helps a business improve?

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Customer feedback is information from clients about their experiences that helps a business improve. It captures what customers thought about a service or product, what went well, what didn’t, and any suggestions for changes. This feedback fuels improvements in areas like service delivery, product features, and processes so the business can better meet customer needs. For example, if clients report long wait times, the business can adjust scheduling or staff training. The other options describe outcomes or qualities rather than the term for the information itself: improving relations is about building goodwill, more customers is the result, and honest opinions describe the input but aren’t the standard term used.