Which term corresponds to therapists understanding product features and benefits?

Prepare for the VTCT Level 2 Facial and Skincare Test. Revise with flashcards and multiple choice questions, accompanied by insightful explanations. Ace your assessment with confidence!

Understanding product features and benefits is product knowledge. This is the information therapists need to explain what a product does, how it works on the skin, and why a client might choose it. It supports making appropriate recommendations, guiding safe usage, and building client confidence in treatments. The other terms don’t fit as precisely: a casual phrase like “Know Your Product” might be used informally, but it isn’t the formal concept; staff training refers to teaching overall skills rather than specifically understanding product details; and business direction relates to the goals and strategy of the business rather than knowledge about individual products.