What term describes information from clients about their experiences with products or services?

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Gathering information from clients about their experiences with products or services is known as customer feedback. It captures what customers think, feel, and suggest after using a product or service, whether positive or negative, and can come from surveys, reviews, comments, or conversations. This feedback is essential because it highlights what’s working well and where improvements are needed, guiding changes to products, services, and the overall customer experience. It also helps track satisfaction over time and informs decision-making to better meet customer needs. The term “Honest Opinions” isn’t a standard label for this process, and “More Customers” describes growth in the customer base rather than the input received from existing customers, while “Improve Relations” refers to relationship outcomes rather than the information collected from clients.